PERSEPSI DOSEN UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARI TERHADAP PRODUK MAKANAN BERLABEL HALAL

Abstract

In Islamic teachings, a Muslim is taught to eat halal food. 
Islam prohibits the consumption of pork, alcohol, blood, dead meat, 
and meat that is not slaughtered according to Islamic law. The 
absence of a label on a product will make Muslim consumers careful 
in deciding the consumption of these products. The halal label on 
product packaging in Indonesia is a logo composed of Arabic letters 
that form the word halal in a circle. Thus, consumers can get a little 
information that can help them determine the halalness of a product 
for themselves. This study aims to determine the perceptions of the 
Kalimantan Islamic University Lecturer Muhammad Arsyad Al 
Banjari (UNISKA MAB) on food products labeled as Halal. This 
study used the descriptive qualitative method. In collecting data 
using observation techniques, questionnaires, and documentation. 
The research subjects were 50 lecturers at the Islamic University of 
Kalimantan Muhammad Arsyad Al Banjari (UNISKA MAB). The 
results of this study indicate that the perception of a lecturer at the 
Islamic University of Kalimantan Muhammad Arsyad Al Banjari 
(UNISKA MAB) on food products labeled as halal with a percentage 
level of 53% strongly agrees or is important in choosing products and 
halal labels to be a consideration for product purchasing decisions 
with a percentage level of 72.34 %.